Selecting products for Amazon, 6 factors need to be comprehensively considered to ensure the selected products can achieve success in the market and Amazon platform.
Market Demand Analysis
Market Demand Volume: Choose products with high market demand, as this usually means more sales opportunities. You can assess market demand by analyzing Amazon’s sales rankings, search volumes, and other relevant data.
Rigid Demand: Preferably, select products with significant functional demands and strong practicality. These products typically have straightforward purchasing factors and are more likely to attract consumers.
Product Competition Analysis
Competition Level: Avoid entering highly competitive “red ocean” categories and choose products with moderate competition and a certain market space.
Differentiation: If possible, select products with differentiating features to reduce homogenized competition.
Product Attribute Considerations
Price and Profit Margin: Choose products with moderate prices and higher profit margins. The ideal price range is usually between USD$15 to USD$50, as this neither makes consumers doubt the product’s quality nor poses too much pressure on cost control.
Weight and Volume: Select products that are lightweight and small in volume to reduce logistics costs and improve transportation efficiency.
Ease of Transportation and Durability: Choose products that are easy to transport and not easily damaged to minimize after-sales issues.
Compliance and Safety
Avoid Infringement: Pay special attention to avoiding infringement issues during the product selection process, including trademark, appearance, and brand infringements. You can confirm whether a product infringes by querying patent websites, consulting suppliers, etc.
Sensitive and Hazardous Goods: Avoid selecting sensitive goods (such as liquids, powders, electronics, and products with odors) and hazardous goods, as these products may have logistical restrictions and safety risks.
Other Considerations
Avoid Seasonal Products: Try to choose products without seasonal or festive characteristics to reduce sales fluctuations due to seasonal changes.
Stable Supply Chain: Ensure that the selected products have a stable supply chain to avoid sales interruptions due to shortages. for this you can check with AMZ Shipper a best Amazon freight forwarder in china.
Combine Personal Circumstances: When selecting products, comprehensively consider factors such as your own financial situation and operational experience to avoid blindly following trends or choosing unsuitable products.
Product Selection Methods
Selecting Products Using Rankings: Pay attention to Amazon’s Best Sellers, New Releases, and other rankings to discover potential hot-selling products.
Follow Excellent Peers: Keep an eye on new products from excellent peer stores and selectively follow those with potential.
Big Data Selection: Use selection tools such as Seller Sprite, Helium 10, etc., for big data-based product selection to improve selection efficiency and accuracy.
